In his latest post, Joshua Porter riffs on the concept of ‘every-day apps’, something I’ve talked about in the past (although I used ‘destination sites’ to describe such properties). In my post, I made some base assumptions suggesting that our capacity to visit sites on a regular basis is finite. It was nice to see Joshua cite a study reaffirming my guess, demonstrating that most people regularly visit only about 10 sites.

I found this description of product design particularly poignant, mostly because I’ve made this same mistake:

In general, most people think they’re building an everyday app, but they’re not. When the actual use patterns are discovered, most apps will be used every few days or less.

The rest of the article is spent postulating on how LinkedIn could bridge their ambitions to be an everyday site. For me, the more interesting problem is acknowledging that you’re not an everday app while still positioning the product to succeed.